What is Web Strategy

Web Strategy is the clarification of business objectives and values into clearly defined organizational directives for a company’s web presence.  Creating and implementing a web strategy involves defining a set of guiding principles that a company’s web team can properly execute and appropriately measure.  Web strategy should be the ground work that ensures a company’s web presence is aligned with overall organizational mission.

While having an attractive and professional website is important, web strategy entails much more than that. A comprehensive plan will incorporate all means of social media, web marketing and brand awareness and keep future efforts on the same path. Redpoint Logic will assist you in formulating a simple yet detailed plan to get the most out of your web-based efforts.

Twitter. Facebook. SEO options, article databases, pay-per-clicks and blogs. The marketing options on the web are numerous and, at times, overwhelming. Redpoint Logic will evaluate exactly which options make the best sense for your company’s web strategy, providing you with a concise blueprint and/or implementation.

Start Here! or learn more about our  web strategy process.

Business Impact of a web strategy

Qualitative

  • - Engages all management early in the web strategy process to ensure alignment, investment, and accountability around content creation and maintenance
  • - Provide accessible guidelines for all project team members to help analyze proposed web strategy effectiveness with regard to business objectives and user goals.
  • - Results in higher quality web presence, which improves customer satisfaction, sales leads, online service and support, trust in brand, and so on.
  • - Creates true web presence accountability for all project members early in the process.
  • - Facilitates future state web strategy planning (oversight, expansion, metrics)

Quantitative

  • - Projects driven by web strategies are completed in up to 25% less time than design-centered projects
  • - Assuming managers and business requirements remain the same, scope changes during web strategy phase happen less than 10% of the time
  • - Client satisfaction with final product is close to 100%
  • - Measurable project objectives are realized within 3-6 months post-launch (with appropriate supporting metrics)
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