Using Google for better SEO in 2011

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December 28th, 2010

One New Year’s Resolution that you should make for your small to medium sized business in 2011 is to improve your Search Engine Optimization for your website. This does not necessarily mean that you must hire an outside web consulting SEO firm at great expense. You can use free Google tools to improve your own business’ website Search Engine Optimization yourself without too much difficulty.

Working with Google Webmaster Tools

A great place to start your web strategy of improving the SEO results for your small to mid sized business is with Google Webmaster tools. This collection of free tools that Google provides could accurately be compared to a website mechanic that checks over your company’s Internet site on a daily basis. Google Webmaster Tools are capable of diagnosing many different problems with your site, including tracking down malware, broken links, and other types of problems. It will also disclose the search queries that point to your website pages and will even provide accurate click through statistical information. Besides this, the Webmaster Tools will evaluate the speed of your website to explain the reasons that it moves too slowly. All in all, this is a great help for improving your website.

Experimenting with Google Website Optimizer

Another tool that your small to medium sized business website can benefit from is Google Website Optimizer. This will actually allow you to play around with different website page versions. It will provide you with data to learn which concepts are the highest converting ones. Go to this program to engage in multivariate testing that is also known as A/B split testing. When you use this, you will be on the cutting edge, since this is extremely popular with SEO groups and firms these days.

Google Zeitgeist & Google Trends

These Google tools are useful for keyword research. With Google Zeitgeist, you are able to learn the most popular queries in the search engine. This can be of great help to you in planning your SEO web strategy. You can use these keywords and test them in varying key phrases using the Google Trends tool. Google Trends actually allow you to contrast the numbers of visitors inputting various search terms. You can use it to decide if a certain topic is becoming more or less popular. Both of these tools together can be a huge help to you in determining where to start with your business website’s SEO.

Google Traffic Estimator & Google Keyword Tool

A few other Google tools that you ought to utilize in 2011 are the Google Traffic Estimator and Google Keyword Tool. With the Traffic Estimator, you will be capable of learning the likely quantities of visitors that a certain keyword will lead to your website. To see this information from a different angle, you should use the Google Keyword Tool with it. Utilizing them both will allow you to determine if you are heading in the best direction with your chosen keywords.

Improving your SEO in 2011 could not be easier than with free Google tools. Thanks to tools like Google Website Optimizer, you do not need to pay someone to analyze the problems with your website. Using Google Zetigeist and Google Trends, along with Google Traffic Estimator and Google Keyword Tools, you can determine the best keywords for your SEO campaign. Instead of paying an outside company to optimize your website, you can now do it yourself in 2011.

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