Today I spent some time looking up statistics on the housing market. I quickly found myself on the National Association of Realtors site that is chocked full of great stats and information. While real estate is a hard industry to … Continue reading
Using your website to reach potential customers is a never ending battle. You must have the right recipe to attract, engage and retain customers. The problem with this, is that the proper website-attract-engage-retain-y recipe is not available in a “website … Continue reading
Did you know Facebook just released major changes to how your Business Page will look and operate? These changes allow for more options within your Facebook Page. Here are some examples of how we thought your Facebook Custom Page could … Continue reading
One New Year’s Resolution that you should make for your small to medium sized business in 2011 is to improve your Search Engine Optimization for your website. This does not necessarily mean that you must hire an outside web consulting … Continue reading
So many companies try to “just get traffic” but then loose people when they finally get there. I want to discuss conversion rate optimization and how to improve this through quality tracking. Without tracking all of your marketing efforts you … Continue reading
Have you asked yourself why web site marketing strategy is important? The web site marketing strategy of a company provides the big picture that shows how all the specific online efforts are coordinated to reach the business objectives. It is … Continue reading
This web strategy toolbox is a compilation of a variety of tools that help in the step one of your web strategy – define your target audience. We will be adding to this list as time goes on but here … Continue reading
The business world is abuzz with all things internet marketing, social media and e-commerce related. In a frenzy to capitalize on these emerging trends, many business owners feel pressured to jump in without a clear vision or understanding of what … Continue reading
Step one of the five step web strategy process is to define your target market or ideal customer and identify what the pain points are for these customers. By identifiying these needs, wants or issues you can determine what search … Continue reading
Updating your social profiles across even just a few social networking sites can be a daunting task. Remembering to send out a “tweet” and a status update on your Facebook & LinkedIn profile every time you write a new blog … Continue reading
You mean you don’t have a Facebook fan page for your business? WHAT? You probably don’t have the time to set it up or maintain it so you try to find ways to talk yourself out of doing it, right? … Continue reading
Getting started with Search Engine Optimization (SEO) can be a daunting task for many. There are so many ins and outs to SEO and with so many unknowns it makes knowing the right place to start difficult. This article is … Continue reading
The increasing importance of search engine marketing to online profitability has sparked debates in the industry on whether to use “natural” methods for SEO or opt for pay-per-click advertising. The ideal strategy would be one that incorporates both methods into … Continue reading
It seems that more and more of my clients are just jumping into the deep end of social media marketing without having a plan. What this does is makes the wrong first impression, then sits idle and produces low traffic … Continue reading
Finding the right keywords is sometimes a daunting task. Knowing what to add in your blog posts as well as optimizing your heading tags can make or break that number one spot or maybe even that first page spot. For … Continue reading